The Filipino Chamber of Commerce of Hawaii is headed to the Philippines

HONOLULU — The Filipino Chamber of Commerce of Hawaii (FCCH) has announced that more than forty business executives from Hawaii are headed to the Philippines for its 23rd Trade Mission to the Philippines scheduled for February 1-11, 2013.

Heading the delegation will be Hawaii Lieutenant Governor Shan Tsutsui, who recently succeeded to this post after former Lieutenant Governor Brian Schatz was appointed as Hawaii’s senior US Senator upon the death of beloved Hawaii Senator Daniel Inouye.  It will be Lieutenant Governor Tsutsui’s first trip to the Philippines.  Philippine Consul General to Honolulu Julius D. Torres will co-head the delegation. This year’s delegation represents a diverse group of business interests, ranging from the President of an electric company on Maui to a military contractor. The 23rd trade mission is expected to make courtesy calls on various Philippine government officials, and the trip will be highlighted by a hosted welcome dinner reception (“Aloha Night”) on February 4 at the Mandarin Oriental Hotel in Makati, Philippines. Paul Alimbuyao (Vice President & Manager of First Hawaiian Bank) is Chair of the trade mission committee while Rose Aquino (Vice President of Bank of Hawaii) is Co-chair.

Major sponsors of this trade mission are Renato & Maria Etrata Foundation, Hawaiian Airlines, Consuelo Alger Foundation, First Hawaiian Bank and GMA Channel 7 (a major commercial television & radio network in the Philippines).

FCCH President Bryan Andaya (Chief Operating Officer of L & L, Inc.) indicated that this year’s mission theme is “Fostering Sustainable Growth in the Asia-Pacific Region”  to recognize the emerging challenge of developing human systems, technologies and lifestyles that can provide high quality and environmentally conscious ways of life now and many generations into the future.  Particular emphasis will be on developing relationships to foster the positive exchange of ideas around these principles.

The goals of this trade mission are namely but not limited to:  increase business activity by promoting Hawaii and the Philippines as investment and tourism destinations, encourage trade and economic activities across the Pacific region, and develop  renewable and green technology.

Due to the prolonged recession, another goal is to help small businesses to thrive, despite the current economic downturn by helping companies reduce overhead through the following: promoting the outsourcing of labor-intensive back-office tasks; seeking new markets especially in the area of architecture/engineering and environmental consulting; and identifying new products.  Because there is a need to identify options to retirement that can extend Hawai`i residents’ buying power, the Philippines as a retirement destination will also be explored.

To achieve these goals, the trade mission will be visiting major cities in the Philippines that are experiencing tremendous economic activities and emphasis on renewal and green technology namely:  Manila, Makati, Laoag (Ilocos Norte), Vigan (Ilocos Sur), Candon (Ilocos Sur), and Caoayan (Ilocos Sur) particularly because of Hawaii’s ties to these regions.  Over one hundred years ago, many of the original immigrants to Hawaii were “Sakadas” or plantation workers who were recruited to work in Hawaii’s plantation fields.  A majority of today’s Filipino American community in Hawaii trace their roots to the provinces of the Ilocos regions.

Since its establishment in 1954, The Filipino Chamber of Commerce of Hawaii has served as an effective voice of the Filipino businesses in Hawaii and provides leadership in promoting Hawaii’s business community through its programs and activities by:  broadening opportunities for Filipino entrepreneurs and member businesses, strengthening business links between Hawaii and the Philippines, assisting in the professional growth of its members and supporting the well-being of the community. Details about the chamber and its activities may be found at its website:


# # #

For more information contact:

Rose Aquino  (

Paul Alimbuyao  (

Bennette Misalucha  (